The significance of the last decade

This collection of articles was prepared in honour of the 30th anniversary of the foundation of the Faculty of Business and Economics in Pécs. 30 years is a short period in the history of the University of Pécs starting in 1367 but very significant in the history of the transition of the Hungarian society and economy. With the so-called "new economic trend" the dismounting of the autocracy of the socialist command economy in Hungary began in 1968. The second centre of education of economists started its work in this favourable atmosphere. As a result of the work of the "founding fathers" the new school soon achieved countrywide recognition in the 70s and in the 80s as a venue of reform education, where students obtained utilisable practical knowledge and could rapidly achieve managerial positions after finishing school. Real change in research and education started only at the turning point of the 80s and 90s. The Faculty stood more and more committed towards business education and at the same time did not sacrifice its involvement in teaching the theoretical foundations of modern economics. The special "Pécs-model" was born this way. The past years demanded a lot of foregoing and dedication both from lecturers and students. This time let me speak about the teachers. The task was to learn new ideas, develop new competencies, learn foreign languages. One of the results of these efforts is the capability that allowed the realisation of this book, written by the teachers and the current and previous Ph.D. students of the Faculty. The book proves that at the Faculty of Business and Economics of Pécs mainstream research is done. As the majority of the essays are reprint publications it is also proved that these research results hold their own in international comparison too. I recommend this book to our colleagues, our past and present students, and to our friends. I recommend it to everybody who is able to read Business English and is interested in the scientific achievements of the Faculty. I hope there are many who do so! At last I take the opportunity to offer my thanks to the authors, who - I am confident - contributed to the reputation of the Faculty. I especially want to thank the editor committee, whose chair was Professor Gábor Rekettye, his assistant Beatrix Lányi Ph.D. student, all technical contributors, and many thanks to the reviewers. I sincerely hope that the Faculty of Business and Economics of Pécs has a beautiful future, it will achieve further success in the field of business research and education and it will be an important actor in the Hungarian business life. I wish that the forthcoming 30 years would be as successful as those 30 behind us.